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A studio that ships its own products first.

Up N Running builds the software growing businesses run on: internal apps, marketplaces, websites and the automations between them. It was founded in Delhi on 1 July 2025, and it runs its own companies on the same stack.
Anshul Rastogi, founder of Up N Running

Anshul Rastogi, founder.

Systems architect and the person who builds what the studio sells. He designs the systems, writes the software and runs the ventures, and he is on every call.

Before the studio he worked as a freelance web developer and video editor, which is why Up N Running builds software and produces film under one roof. Studying for a B.Tech in AI and ML at VIPS, Delhi. Former district chess champion.

  • Systems architecture
  • AI automation
  • SaaS development
  • Film and editing
Book a call (opens the booking page in a new tab)Anshul on LinkedIn

Why it exists.

Up N Running started from a simple frustration: watching good founders spend their week on work a system should be doing, copying data between sheets, chasing reminders and retyping reports.

It began with automations, grew into websites and film, and now builds the custom software small and growing businesses run on. The mission has not changed: making India Up N Running in AI.

How the studio works.

Receipts before claims

Everything on this site points at something live, or says plainly that it is not. If a sentence needs a number we do not have, we cut the sentence.

Honest status

Shipped means delivered to a client and running. Built means working software, designed and demoed end to end. In-house means it is ours. Every build says which.

One sprint at a time

Every sprint ends in something you can click. You pay for the next one only after you have used the last one.

Human-centric AI

We build AI that takes the repetitive work off people's plates, so their time goes to the parts only they can do.

Results over features

Every build is scoped to a problem the business can name. A feature that does not move that problem does not ship.

Our own first client

We run Socioverse, Trikaal and AI Sight on the stack we sell. When something breaks, it breaks for us first.

So far.

  1. July 2025Up N Running founded in Delhi.
  2. Summer 2025The studio's own systems built: the OTO outreach engine, LinkedIn and voice agents, and the Instagram RAG system.
  3. 2025Alveek's clinic appointment system and the Clients Forge Instagram RAG system shipped.
  4. October 2025Socioverse opens to its first users.
  5. Early 2026Klipma shipped for Akima Films.
  6. Mid 2026Ramada by Wyndham, Ghaziabad Vasundhara website rebuilt. SOA Production finishes the AI Sight lectures.
  7. September 2026Socioverse v2 ships Agent mode. Trikaal goes live. The studio narrows to one offer: custom software.